Yeah, they won't, but it's not about arrogance, methinks. Nintendo has always portrayed a friendly, "Family Gamer"-type vibe in the gaming sphere. When one mentions Nintendo, it instantly brings up stylized gameplay and cheeky, rated G characters like Mario or Sonic. In one word: casual. Honestly, Nintendo works hard to project that image into the market. Something that's casual and easy can be picked up (and most importantly, bought and played) by anyone, not just FPS freaks and "extreme" gamers.
Once Nintendo tries to emulate the competition, they lose their edge in the market by providing high quality, well known casual games. Hence, you always see the "gimmick" with recent Nintendo consoles. Nintendo does everything they can to stand out because they know that once they start looking like Microsoft or Sony, they'll get looked over.
Of course, the same can be said in the opposite direction. Microsoft and Sony want a chunk of the "casual" market that Nintendo so throughly enjoys, and Nintendo wants a piece of that "extreme" gaming market that buys games and DLC/points more regularly, and it more likely to stay loyal to one brand or company.


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