Well, it's about time. The real douche is here seems to apple TBH.
The only reason they aren't gonna try and cooperate with the other industry giants is because they want to have their own proprietary software so no one else can compete, which while is a pretty good business strategy, also fucks over the entire music consumer base by causing them to choose between formats.
They're really all acting like a bunch of children waving their proverbial dicks around to see who's format is better when they could just be collaborating to make a singular unified format to benefit the entire consumer base


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